Using Video in Your Digital Outreach
We have always heard that “a picture is worth a thousand words”. Well in 2014 that needs a re-boot. Belonging to the YouTube generation, or always connected socially networked generation; digital media and social media have dominated businesses and society. Even though photography provides enhancement to quality writing, the media and public relations world are going through a full-blown transformation in the ever-changing digital consumption of media. That change is Video and lots of it.
Video is a powerful medium when it comes to storytelling. But storytelling isn’t limited to words — story can also be teased out in filming and post-production. With online video audiences on the rise and expected to double to 1.5 billion people by 2016, corporates will rely more and more on video to tell their brand story — they need to be where the people are. There’s no limit to what form or tone a corporate video takes. It could be the animated story or a motion film describing the story about the passion and provenance.
Over the past few years, online video has become a vital part of the marketing mix for many successful brands. In an era, where the concentration span is low, people believe in the concept of “Show, Don’t Tell”. So rather than simply describing to your customers what your company does or how your product works, shows them. Video content is more likely to be watched and shared than other kinds of content. Video has more influential power on the viewers. It is noted that after watching a video a consumer is 1.81x times more likely to purchase a product/service.
2014 is poised to be the year where brands fully embrace online video. Consumers will see remarkable changes to the way they experience the Web and videos will become a gateway to related content and information.
Stop for a second and look around you. How many devices do you have that can stream video? A smartphone? A tablet? A desktop and/or laptop? Because everyone usually owns more than one streaming device. IHS predicts that the total amount of streaming devices in use will exceed the world population within the next few years. With 1.7 billion devices sold just in 2013, that’s about a quarter of the global population already.
Adapt or Die !!!
Living in a competitive era, where we follow the Darwin’s theory of “survival of the fittest”, it is important to keep up with the changing times with what you are trying to promote. It is important for businesses to invest in the personnel and technology necessary to ensure that they continue to stay current with all the latest social media in their efforts to promote a product or a message.
Content Writing: Gunjan Madnani @Zcyphher